Opportunity cost and prioritization are harsh taskmasters. When you have a lot of resources and assets to put to work, the marketplace expects that you will use them in the best possible way. If you don’t, those resources go somewhere else. So, sure, a SuperBowl ad makes your business go up. But does it go up as much as if you had spent the $2 mill
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The Author: Solomon Rothman
Website: http://socialmediasystems.com
About: As the CIO for Social Media Systems, I work full time designing and implementing search marketing solutions for companies of all sizes. I live in Los Angeles, California and spend my free time pursuing my love for filmmaking and writing.
This entry was posted by Solomon Rothman,
on Thursday, February 15th, 2007 at 2:08 am and is filed under Unsorted News & Bookmarks.
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